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    <title>Lava Focus — Insights</title>
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    <description>Practical thinking on AI automation, apps, and growth from Lava Focus.</description>
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      <title>SEO Is Now GEO: Getting Cited by ChatGPT and AI Overviews</title>
      <link>https://lavafocus.com/blog/seo-is-now-geo-ai-search</link>
      <guid>https://lavafocus.com/blog/seo-is-now-geo-ai-search</guid>
      <description>AI search changed the game. Here's how Generative and Answer Engine Optimization (GEO/AEO) works, and how to get your business recommended by ChatGPT, Perplexity, and Google AI Overviews.</description>
      <pubDate>Sun, 28 Jun 2026 00:00:00 GMT</pubDate>
      <category>SEO &amp; AI Search</category>
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      <title>The AI Receptionist: How Practices Book Patients at 11pm</title>
      <link>https://lavafocus.com/blog/ai-receptionist-dental-medical</link>
      <guid>https://lavafocus.com/blog/ai-receptionist-dental-medical</guid>
      <description>How an AI front desk works for dental and medical practices — what it books, what it costs, and why it's the fastest ROI in healthcare automation right now.</description>
      <pubDate>Sat, 20 Jun 2026 00:00:00 GMT</pubDate>
      <category>Healthcare</category>
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    <item>
      <title>AI Automation Pricing in 2026: What It Actually Costs</title>
      <link>https://lavafocus.com/blog/ai-automation-pricing-2026</link>
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      <description>A straight-talk breakdown of what AI automation really costs in 2026 — from $500 micro-automations to $15k+ custom agents — and how to tell what's worth paying for.</description>
      <pubDate>Fri, 12 Jun 2026 00:00:00 GMT</pubDate>
      <category>AI &amp; Automation</category>
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    <item>
      <title>Turn Support Into a Profit Center: AI for E-Commerce</title>
      <link>https://lavafocus.com/blog/ai-ecommerce-support-into-profit</link>
      <guid>https://lavafocus.com/blog/ai-ecommerce-support-into-profit</guid>
      <description>For online stores, customer support is usually a cost. With AI, it becomes a 24/7 revenue engine that answers, recovers carts, and upsells. Here's how.</description>
      <pubDate>Sat, 30 May 2026 00:00:00 GMT</pubDate>
      <category>E-Commerce</category>
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      <title>Build an App or Automate First? How to Decide</title>
      <link>https://lavafocus.com/blog/build-an-app-or-automate-first</link>
      <guid>https://lavafocus.com/blog/build-an-app-or-automate-first</guid>
      <description>Not every problem needs a custom app — and not every problem can be solved with automation. Here's a clear framework for deciding where to invest, and how to avoid overbuilding.</description>
      <pubDate>Sat, 16 May 2026 00:00:00 GMT</pubDate>
      <category>App Development</category>
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      <title>Scale Your Agency Without Hiring: A Delivery Playbook</title>
      <link>https://lavafocus.com/blog/scale-agency-without-hiring</link>
      <guid>https://lavafocus.com/blog/scale-agency-without-hiring</guid>
      <description>Most agencies and consultancies hit a growth ceiling because delivery runs on people. Here's how to automate delivery, raise margins, and grow without adding payroll.</description>
      <pubDate>Fri, 24 Apr 2026 00:00:00 GMT</pubDate>
      <category>Professional Services</category>
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    <item>
      <title>Every Missed Call Is a $10,000 Job Walking Away</title>
      <link>https://lavafocus.com/blog/missed-calls-cost-contractors</link>
      <guid>https://lavafocus.com/blog/missed-calls-cost-contractors</guid>
      <description>For contractors, a missed call isn't a missed call — it's a lost high-ticket job. Here's what missed calls really cost home services businesses, and how to answer every one.</description>
      <pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate>
      <category>Home Services</category>
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    <item>
      <title>Speed-to-Lead: Why 5 Minutes Decides the Deal</title>
      <link>https://lavafocus.com/blog/speed-to-lead-real-estate</link>
      <guid>https://lavafocus.com/blog/speed-to-lead-real-estate</guid>
      <description>In real estate and home services, the first business to respond usually wins. Here's the data on speed-to-lead — and how to make your response instant with AI.</description>
      <pubDate>Wed, 11 Feb 2026 00:00:00 GMT</pubDate>
      <category>Lead Generation</category>
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